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Accident
Reconstruction Network > News > September 2006
Accident Reconstruction News Article
Government Proposal May Result in Most Auto Safety Benefits Ever
Leading Provider of Electronic Stability Control Technology Offers B-Roll and Interviews for Related Stories
NEW YORK, Sept. 14 /PRNewswire/ -- On Thursday, September 14, the National Highway Traffic Safety Administration (NHTSA) is expected to propose requiring that all vehicles have electronic stability control (ESC) systems, which use brakes and engine power to keep a car from veering out of a driver's control.
NHTSA's proposal to require ESC is one of the most important in automotive history. ESC can help prevent many thousands of injuries and fatalities, and save millions of dollars in costs caused by rollovers and other loss-of-control crashes. Safety experts believe the benefits of ESC will be among -- if not THE -- highest of any motor vehicle safety equipment ever. Safety belts provide superior protection once a crash occurs, but ESC helps prevent many crashes from happening. Safety experts say that ESC could save 10,000 lives a year once it becomes more widespread in America's vehicle fleet.
To help stations and networks cover this important announcement, Continental Automotive Systems, a leading supplier of automotive safety technologies and the first company to make ESC available to the mass markets, is offering a news package via satellite with material on the technology that plays an instrumental role in this story. It will include B-roll of vehicles operating with and without ESC, and sound bites with industry experts on the technology and what it means to consumers. Also included in the news package is riveting footage of an actual rollover crash videotaped by a police camera, along with sound bites from the crash survivor.
SATELLITE FEED: Thursday, September 14th, 2006
1:30 PM - 2:00 PM ET
IA 6, Transponder 14 C-band
Downlink Freq: 3980 Horizontal
FORMAT: News Package with Extra Soundbites and B-roll.
SOUNDBITES:
* Bill Kozyra, President and CEO, Continental Automotive Systems
* Adrian Lund, President, Insurance Institute for Highway Safety
Emily Bowness, rollover crash survivor
B-ROLL INCLUDES: * Vehicles operating with and without ESC on test tracks, animation
depicting how ESC operates, police camera footage of a rollover crash,
and crash aftermath scenes VIDEO PROVIDED BY: Continental Automotive Systems
Source: Continental Automotive Systems
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