IRVINE, Calif., Sept.
3 /PRNewswire/ -- Volvo Cars of North America, LLC announced today it
will be joining with Continental Teves, a leading supplier of Electronic
Stability Control (ESC), in its aggressive public awareness initiative
to educate consumers how technology available today can significantly
reduce the risk of rollovers.
It is all part
of Continental's multi-million dollar "Safely There" mobile
exhibit crisscrossing America between now and December demonstrating
electronic stability control crash-avoidance technology with interactive,
multi-media displays and a futuristic 3-D test-drive simulator. The
Volvo XC90, the next generation sport utility vehicle, is equipped with
Roll Stability Control (RSC) provided by Continental Teves. The XC90
will be a feature vehicle for the tour.
"More than
700 rollovers occur everyday, and we believe, using technology currently
available like ESC and RSC, that number can be dramatically reduced
in a very short period of time," says Dan Johnston, Product Communications
for Volvo. "The key is public awareness and education, and that's
why we are partnering with Continental to add the XC90 to the 'Safely
There' campaign as a real world example of what this technology provides
in terms of crash and rollover avoidance."
Several recent studies
conducted in Europe and Japan, where electronic stability control use
as standard equipment in vehicles is much more widespread than in North
America, show a 30-35 percent reduction in single-vehicle crashes, and
a reduction of $35 billion in economic costs.
"Stability
control systems are the greatest features of a car you may never know
saved your life," says Bill Kozyra, president, Continental Teves
North America. "These technologies are unseen, yet unwavering,
helping drivers and passengers to arrive safely home without even knowing
they may have narrowly missed becoming a crash statistic."
Volvo Cars of North
America, part of the Volvo Car Corporation of Gothenburg, Sweden, provides
marketing, sales, parts, service, technology and training support to
Volvo automobile retailers in the United States, Canada, Mexico and
Puerto Rico.
Continental is a
major supplier of brake systems, chassis components, vehicle electronics,
and tires and other rubber products. For more information about the
Safely There tour and electronic stability control, visit www.safelythere.com,
www.conti-online.com
or www.contitevesna.com
.
Source: Volvo
Cars of North America; Continental Teves
