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AORC Seeks Faster Implementation of New Vehicle Safety Technology
Presents Pathfinder Award
WASHINGTON, March 15 /PRNewswire/ -- The Automotive Occupant
Restraints Council (AORC), at its annual membership meeting in Orlando, will
hear a blue- ribbon panel of automotive experts discuss ways to accelerate
the incorporation of innovative safety technology into cars and trucks.
Members of the panel, to be featured on Friday, March 17, will include Adrian
Lund, President, Insurance Institute for Highway Safety; Joseph Kanianthra,
Ph.D., Associate Administrator for Vehicle Safety Research, National Highway
Traffic Safety Administration; Michael M. Finkelstein, President, Michael
Finkelstein & Associates; and Robert Strassburger, Vice President, Alliance
of Automobile Manufacturers.
Also at the meeting, the AORC presented its highest honor, the
Pathfinder Award, to Charles A. Hurley, Chief Executive Officer of Mothers
Against Drunk Driving (MADD). Mr. Hurley brings nearly 30 years experience
in highway safety and the war on drunk driving. Prior to joining MADD in March
2005, he served as the vice president of the Transportation Safety Group for
the National Safety Council and as the executive director of the Council's
Air Bag and Seat Belt Safety Campaign.
In presenting the award, Wendell C. Lane, Jr., Chairman of the
AORC Board of Directors and Senior Vice President for Global Technology for
Key Safety Systems, Inc., said "We are very pleased to present the Pathfinder
award to Chuck Hurley for his tremendous efforts to protect the roadways and
families nationwide."
Keynote speaker for the meeting is Jayne O'Donnell, Washington-based
reporter for the Money Section of USA Today. Ms. O'Donnell appears often as
an auto expert on radio and television shows. She has won several public service
and journalism awards for her work alerting the public to auto safety hazards.
Ms. O'Donnell is widely published and frequently interviewed. She has written
for Automotive News and was the Washington correspondent for AutoWeek magazine
for several years.
"Again at this year's annual meeting AORC members will
focus on the accelerating trend toward sensing and active safety systems,"
said George F. Kirchoff, AORC president. "Automotive safety continues
to move from crash mitigation to crash avoidance and emergency intervention
systems. This trend is being driven by the development of active safety systems
that are able to sense a potential crash, warn the driver, and even perform
emergency maneuvers," Mr. Kirchoff said.
The AORC, founded in 1961, is a non-profit, international organization
that helps establish uniform production and quality standards for vehicle
safety system components. Members include manufacturers and suppliers of airbags,
airbag components, seta belts, automotive seating, and interior safety components.
More information on the AORC may be found at www.aorc.org.
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Source: Automotive Occupant Restraints Council
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