Electronic Stability Control Coalition Launches Auto Safety Website
Online Information Center to Educate Consumers on
the Benefits of ESC Systems
DETROIT, July 29
/PRNewswire/ -- The Electronic Stability Control Coalition today officially
unveiled its new website www.esceducation.org.
The family-oriented website is the first-ever comprehensive source of
information about Electronic Stability Control (ESC), including news,
videos, expert opinions, and technical explanations. It is part of the
Coalition's national education campaign to increase awareness of the
revolutionary automotive safety feature.
ESC is an active
safety technology designed to help prevent crashes. The system detects
when a driver is about to lose control of a vehicle and automatically
intervenes to provide stability and help the driver stay on course.
The easily accessible
information on the web site is particularly critical in light of the
National Highway Traffic Safety Administration's recent announcement
that U.S. highway fatalities are at a decade-high and have reached epidemic
status. The overall number of fatalities increased from 42,196 in 2001
to 42,815 in 2002, with deaths in rollover crashes accounting for 82
percent of that total increase.
Highlights of the
website include:
* About ESC-Provides
information on the technology, how it works, its
origins, video demonstrations, a list of vehicles equipped with ESC
and
frequently asked questions (FAQs).
* What The Experts
Say-Includes expert opinions on automotive safety.
* Media Center-Provides
ESC Coalition news releases, industry
information, a fact sheet on ESC, pictures and video graphics of the
technology and its components.
* About the Coalition-An
overview of the ESC Coalition and its Advisory
Panel of top automotive safety experts.
* On the Road-Includes
information on Advisory Panel activities, auto
industry events and news articles about ESC.
"Our website provides consumers with a resource to learn more about
this essential safety feature. Once they understand its benefits, we
expect more and more people to request ESC when purchasing a new vehicle,"
said Jim Gill, Chairman of the ESC Coalition.
Recently, an international
body of research data confirmed ESC's effectiveness. The independent
studies project that ESC can significantly reduce the number of single
vehicle crashes, among the most serious kinds of crashes causing deaths
and injuries, by 30-35%. Applying this data to the U.S. leads to the
revelation that the widespread installation of ESC could potentially
save 5,000-6,000 lives annually. Currently, ESC is only on six percent
of vehicles built in the United States, compared to more than 30 percent
in Europe.
"Studies have
shown that ESC saves lives," said Rich Golitko, Vice Chairman of
the ESC Coalition. "Making U.S. consumers aware of ESC allows them
to realize the same safety benefit enjoyed by drivers in other parts
of the world."
Formed in 2003,
the ESC Coalition is a joint effort of two of the largest suppliers
of electronic stability control systems, Robert Bosch Corporation and
Continental Teves. As leaders in the development and manufacture of
automotive safety technology, both companies are working together to
increase the general awareness of this potentially life saving technology.
ESC Coalition Mission
Statement
The Electronic Stability
Control (ESC) Coalition was formed in 2003 with the mission of educating
consumers and other key audiences about the revolutionary active safety
technology known as ESC. The ESC Coalition members believe that the
widespread installation of ESC systems can play a significant role in
helping to prevent crashes on America's roads. The Coalition seeks to
increase the public's general awareness of this milestone in automotive
safety. Through a national education campaign, the ESC Coalition aims
to provide consumers with comprehensive information on ESC, including
educational materials, technical data, video demonstrations, industry
studies, and news about ESC.
For more information
on the ESC Coalition, please visit www.esceducation.org.
Source: The
Electronic Stability Control Coalition
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