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February 2005 >02/02/05
Accident Reconstruction
News Article
New Rand McNally Traffic
Helps Motorists Stay Informed With Real-Time Traffic Updates on Their Cell
Phones
Downloadable Traffic Flow, Incident and Event Data Always
on Hand for Travelers
SKOKIE, Ill., Feb. 2 /PRNewswire/ --
Getting stuck in bumper-to-bumper traffic is every motorist's nightmare.
But now drivers can avoid congested roads and traffic delays with Rand McNally
Traffic, the most comprehensive traffic coverage available to cell phone
users.
Rand McNally Traffic is a downloadable mobile application
that delivers real-time traffic flow and incident reporting in more than
90 U.S. cities (for download information visit http://www.randmcnally.com/traffic ). Subscribers have unlimited, immediate access to information on accidents,
construction, areas of congestion, road closures, weather conditions and
potentially traffic-impacting events, such as sporting events, concerts
and festivals.
The Commute Wizard, a feature unique to Rand McNally Traffic,
provides zip code-to-zip code reports making destination searches easier
than ever before. Not only can subscribers access information on specific
routes, but they can also store their commute routes and retrieve traffic
on or around those routes quickly and easily.
Up-To-Date, Personalized Reports
Radio and television stations report on incidents long after
they have occurred. They also force drivers to wait for regular traffic
reports and to often listen to an entire report before they hear about conditions
on a particular highway or stretch of road. But updates on Rand McNally
Traffic are available whenever and wherever subscribers need them, and include
more up-to-date, personalized information than can be heard on broadcast
reports.
With Rand McNally Traffic's extensive menu options, motorists
have greater access to information, compiled from multiple sources including
transportation and law enforcement agencies, automated speed sensors, and
aircraft. Users can search for information by city and even check for incidents
by roads. Rand McNally has partnered with TeleCommunication Systems, Inc.
(TCS) (Nasdaq: TSYS - News), a global leader in wireless data technology,
to offer Rand McNally Traffic.
"Traffic delays waste drivers' time and money,"
said Robert Apatoff, president and chief executive officer of Rand McNally.
"Rand McNally Traffic helps drivers avoid the frustration that results
from sitting in bumper-to- bumper traffic."
Rand McNally Traffic is initially available to Sprint PCS
Vision(SM), AT&T Wireless and ALLTEL mobile phone subscribers with compatible
phones. Plans to make Rand McNally Traffic available on other carriers are
in the offing.
Rand McNally Traffic has a $3.99 monthly subscription fee,
charged directly to the customer's monthly cellular bill.
"Rand McNally Traffic has set the wheels in motion to
revolutionize the way drivers plan their trips in real-time," said
Maurice B. Tose, chairman, president and chief executive officer of TCS.
To subscribe or to find more information about Rand McNally
Traffic, visit http://www.randmcnally.com/traffic . Cellular users also may subscribe through the vending machine option on
their phones' wireless Internet. About Rand McNally
Rand McNally & Company, founded in 1856, is America's
indispensable travel guide, providing mapping, routing and trip-planning
tools for the consumer, business, education and commercial transportation
markets. The company produces print and electronic products featuring national
and local maps for the United States and Canada, including the Rand McNally
Road Atlas and The Thomas Guides(R) books. Rand McNally offers trip planning
on randmcnally.com. For more information, call 800/333-0136 or visit http://www.randmcnally.com .
Rand McNally is a registered trademark of Rand McNally &
Company.
Source: Rand McNally & Company
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